Jim Heber Casting (Jim Heber)
|BACKGROUND CASTING DIRECTORS
MadLib Casting (Heather Madill and Libid Zyla)
What You Should Know
Choosing a Talent Agent to represent you is one of the most important and difficult tasks you will encounter as a Performer. Talent Agents negotiate your above-minimum rates and working conditions for all the productions for which you will be hired. Your relationship with your Agent is crucial. Choose wisely and always do your own personal research into any agency you are considering for representation.
If a Talent Agency charges an exorbitant “sign-up” or “administration fee”, they are already making money without having to actually find work for performers. Talent Agents should make their money by charging only the industry standard commission rate – 15% plus GST – on work they procure for you in the film and television industry. Also, an Agent should help you with your resume and give you pointers on headshots; you should not be required to use a particular photographer/make up artist, etc. If they force services on you, the Agent is likely making more money off of an unsuspecting performer. If an agency guarantees you work, or tells you that they are working with a particular production, these are likely false claims.
NOTE: ACTRA MANITOBA DOES NOT OFFER ADVICE ABOUT WHETHER OR NOT A PARTICULAR AGENCY IS LEGITIMATE.